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Welcome to Proforum, a leading auditing, accounting, and business services firm with a strong presence in Limpopo Province and the Western Cape.
At Proforum, we are committed to meeting our clients' financial and business management needs by delivering top-tier, client-centric, value-driven services. Our clientele comprises individuals and businesses spanning diverse sectors of the economy, ranging from individual salary earners to corporate entities operating across South Africa.
Founded in 1999 by Andries Linde CA(SA), Proforum expanded its expertise in 2000 with the addition of directors Jaco de Witt and Christiaan Hoogendyk, both esteemed Professional Accountants.
In January 2023, we welcomed Willem Smit as a director, further enriching our team's capabilities. In April 2023, we expanded our footprint by opening a branch in George, underscoring our commitment to serving clients in the Western Cape.
At Proforum, we are dedicated to empowering our clients with the insights and solutions they need to thrive in today's complex business environment.
We invite you to explore our comprehensive range of services and discover how we can support your financial and business goals.
About Us
Proforum and its directors are committed to upholding a reputation of professionalism and integrity.
We understand that our clients are passionate about their businesses and may not necessarily have the expertise in financial management and administration. Our goal is to alleviate these administrative burdens for our clients.
Our approach to service delivery ensures the establishment of long-lasting and fruitful relationships with our clients.
We are
focussed on
ADDING VALUE
Relationships
The foundation of all work done for our clients starts with a personal relationship with each and every client.
Driven
We are driven, proactive, and focused on the future of our clients. But we do it NOW. From there, our positioning statement:
the future - now
Growth
We work with our clients to help them grow and develop.
Advice
Our company is managed by forward thinking leaders with a vision. We firmly believe that every client is entitled to base their decisions on accurate information, along with having sound and effective advice.
Informed
We pride ourselves on delivering accurate and relevant information to our clients when and how they need it.
Proactive
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Anticipating any potential problems, creatively offering timely solutions.
Our Team
Andries Linde, a chartered accountant and founding director, brings over 30 years of industry experience.
Jaco de Witt and Christiaan Hoogendyk, are professional accountants who have been with the firm since 2000.
Willem Smit joined Proforum as the fourth director at the beginning of 2023.
Proforum opened a branch in George in April 2023, with Jaco Myburgh and Jaco Linde as directors.
All directors are dedicated to effectively communicating and engaging with clients to ensure seamless fulfilment of every client’s needs.
Our firm comprises approximately 36 staff members, including chartered accountants, professional accountants, graduates, trainee accountants, and supporting staff.
We prioritise comprehensive training and development for our team members to deliver exceptional service.
Directors
With strong leadership, we continue to build a culture of trust, innovation, and accountability - ensuring that every decision we make supports both the long-term growth of our clients and the sustainable success of our firm.
Christiaan Hoogendyk
Gallery
Our firm is associated with The Core Group, an association of independent professionals.
We are independent but practice in association with one another, utilising The Core Service Companies to empower us to render a wide variety of specialised services to local clients.
Although all are associated under The Core Group identity, we remain independent and in control of our own firm regarding ownership and management.
Being Core Associated, we have access to:
126
Branches nationwide
397
Specialists in all areas
1 716
Employees securing capacity
30 058
Content clients
the future - now
Other Affiliates
Your gateway to excellence in professional advisory services.
Driven by knowledge.
Backed by experience.
Power in partnership, strength in unity.
Committed to quality, governed by integrity.
Our Values
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We are leaders in both our industry and our local communities.
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We operate with a sense of urgency and discipline.
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We do the right thing all of the time.
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We are responsible for our impact on the environment.
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We are the owners of our actions and decisions.
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We share our views and ideas openly.
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We are passionate about delivering an exceptional stakeholder experience.
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We are team players in everything we do.
There is a critical need for alignment between personal and organisational values, as mistakes can occur when misalignment exists.
Our Vision
Our VISION defines the way our organisation will look in the FUTURE.
The FUTURE - To be seen and experienced as Globally Trusted Professionals.
Global
Inspires us to grow/expand.
Trusted
Inspires us to build trusting relationships with all our stakeholders based on honesty, efficiency, accountability, and mutual respect.
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Stakeholders
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All entities that can affect or be affected by the organisation's actions, objectives and policies.
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They are our creditors, member firm directors, service company directors, employees, government (and its agencies), owners (shareholders), suppliers, unions, and the community from which the business draws its resources.
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Professional
Inspires all of us to deliver a quality service/product in a manner as defined by our stakeholders.
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It does not refer to professional bodies or professional career types. It relates to HOW we interact with our stakeholders.
Vision is a long-term view describing the goals of the organisation.
Our vision statement helps to drive decisions and goals in our company.
Our Mission
Our MISSION defines our purpose and why we exist.
We CREATE diverse solutions that increase our stakeholders' profits, business value, and personal wealth.
We do this through a single, CORE relationship – NOW.
Create
We develop services through a continuous process, leaving something behind, and are accountable for what we create.
Divers
Many, various, unlimited.
Solutions
Plural, services, answers, actions, products.
Stakeholders
Everybody is affected by our business operations. (suppliers, clients, staff, SARS, the community, etc.)
Single
One.
CORE
Reiterate the brand name, central, nucleus, pivot point.
Relationship
The emotional link between two or more parties.
Our mission statement provides the details of what is done and answers the question:
“How do we do what we do?”.
Our Workplace Behaviour
Working with me (or any of my colleagues) as a firm representative, you can expect the following:
Honesty:
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I do not lie.
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I share my views and ideas without the fear of prejudice and without disrespecting the opinions and rights of others.
Efficiency:
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I stick to deadlines.
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I have a clean and neat desk.
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I return a stakeholder’s call/email/SMS within 24 hours.
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I complete tasks that are allocated to me.
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I prepare properly for formal interactions with stakeholders.
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I proactively follow up on outstanding tasks and assignments.
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I update my skills and knowledge to remain not only relevant but abreast.
Mutual respect for all stakeholders
At the office:
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I am on time.
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I park in my allocated parking space.
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I greet my colleagues.
In meetings:
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I allow others the freedom to express themselves without interrupting them.
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I focus on the agenda at hand and do not communicate with external parties.
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I do not do any other work that is outside the scope of the meeting.
In general:
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I do not use gestures, language, or crude and disrespectful comments.
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I conserve firm and natural resources and limit wastage.
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I dress in a manner that is equal to what is professionally expected by my stakeholders.
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I use proper language when communicating with my stakeholders.
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I use a tone of voice that is acceptable to all my stakeholders.
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I empower and guide. I do not reprimand and belittle stakeholders in public or behind closed doors.
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I do not use intimidating behaviour, like slamming doors and throwing objects.
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I trust my stakeholders. I do not excessively and unreasonably monitor their responsibilities.
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I address a conflict situation with the party concerned in a professional manner that is equal to those above before approaching a third party.
Accountability Statement
I am accountable for all my actions. I will take corrective measures before the deadline if I cannot deliver on my commitment to the Workplace Behaviour Statement.
I will communicate this to the relevant stakeholders within a timeframe that is acceptable to them.
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