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Designing with purpose.
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The HL Group was established in 2001 and has grown to become a leader in the professional and advisory services industry. The Group comprises of HL Inc, HL Technical Solutions and HL Compliance Solutions.
Our client base varies in size and industry sector. We provide a level of service superior to our competition.
Simplifying Complexity for Your Success.
At Herbert & Liebisch Incorporated, our work is guided by the values that define our profession and shape our client relationships.
These principles are the foundation of everything we do.
Comprehensive Expertise.
Seamless Support.
Our diverse service offering is designed to give you clarity, compliance, and confidence at every stage of your business journey.
Whether you need precise auditing, reliable financial management, or expert corporate governance, our experienced team provides solutions that are tailored to your industry and your needs. Partner with Herbert & Liebisch for professional services you can trust.
About Us
AUDIT & ASSURANCE
Herbert and Liebisch Incorporated offers external Audit and Independent Review services to clients in various industries, of various sizes, and various geographical locations. Our industry experience includes, but is not limited to:
Mining & Mining Machine Manufacturing
General Manufacturing
Advertising
Public & Private Schools
Non-Profits
Clubs & Body Corporates
Attorney Trust Audits
Estate Agency Audits
Retail & Wholesale
Food & Hospitality Industry (Restaurants & Franchises)
Cosmetic Industry & Franchises
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TECHNICAL SOLUTIONS
At HL Technical Solutions, we provide tailored financial solutions designed to support and streamline your business operations. Whether you’re a growing startup or an established enterprise, our team delivers dependable outsourced services across:
Accounting & Bookkeeping – Accurate, real-time financial management using cloud-based platforms.
Payroll Administration – Efficient, compliant payroll processing and reporting.
Tax Compliance – End-to-end management of your tax obligations, ensuring timely and accurate submissions.
Financial Statement Preparation – Expert compilation of financials under IFRS and IFRS for SMEs.
Cloud Integration – Seamless implementation and support with Xero, Sage, Pastel, and Payspace.
We focus on simplifying complexity — giving you clear insights, compliance peace of mind, and more time to focus on your business.
COMPLIANCE SOLUTIONS
At HL Compliance Solutions, we provide professional, outsourced secretarial and compliance support to ensure your business stays aligned with all statutory and regulatory obligations.
Our team ensures your company records remain accurate and up to date, in full compliance with the Companies Act, CIPC, and other regulatory bodies. Whether you’re starting a new entity or restructuring an existing one, we deliver efficient and reliable solutions tailored to your needs.
Our core services include:
Company registrations, amendments, and restructures
Maintenance of statutory records and share registers
Preparation and submission of CIPC filings
Drafting of resolutions and governance documentation
Ongoing Companies Act compliance management
Trust administration and statutory record-keeping
POPI and PAIA compliance support
With HL Compliance Solutions, you gain a trusted partner dedicated to simplifying corporate governance, maintaining compliance, and supporting the integrity of your business and trust structures.
We are
focussed on
ADDING VALUE
Relationships
The foundation of all work done for our clients starts with a personal relationship with each and every client.
Driven
We are driven, proactive, and focused on the future of our clients. But we do it NOW. From there, our positioning statement:
the future - now
Growth
We work with our clients to help them grow and develop.
Advice
Our company is managed by forward thinking leaders with a vision. We firmly believe that every client is entitled to base their decisions on accurate information, along with having sound and effective advice.
Informed
We pride ourselves on delivering accurate and relevant information to our clients when and how they need it.
Proactive
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Anticipating any potential problems, creatively offering timely solutions.
Our Team
At the heart of our firm is a dedicated team to guide clients and colleagues with vision, integrity, and expertise.
They bring together years of experience, diverse skills, and a shared commitment to excellence.
Directors
With strong leadership, we continue to build a culture of trust, innovation, and accountability - ensuring that every decision we make supports both the long-term growth of our clients and the sustainable success of our firm.
Geraldine Old-Coetzee (CA(SA) RA)
CEO | Director at Herbert & Liebisch Incorporated
Geraldine is a Director of Herbert & Liebisch Incorporated and serves as the Chief Executive Officer of the firm. Since joining HL in 2016, she has become an integral part of the leadership team, bringing with her a wealth of expertise in assurance and risk management.
She qualified as a Chartered Accountant (SA) in 2013 after completing her SAICA training contract with PwC in the Financial Services, Insurance and Investment Management division.
Following her time at PwC, Geraldine took up the role of Risk Manager at a specialist risk insurance company, gaining valuable experience in cell captive structures, FAIS, Treating Customers Fairly (TCF), and the regulatory frameworks governed by the FSB (now FSCA).
At HL, Geraldine leads and manages audit teams, oversees the firm’s SAICA training program as an accredited training officer, and is passionate about delivering high-quality professional services. Her commitment to excellence, combined with her technical expertise and leadership, drives the firm’s continued growth and client satisfaction.
Liezel Joubert (CA(SA) RA)
Director | Herbert & Liebisch Incorporated | Admitted Attorney
Liezel Joubert is a Director at Herbert & Liebisch Incorporated, bringing a unique dual-discipline background in law and accounting to her leadership role. An admitted attorney, Liezel transitioned into the accounting profession in 2012 when she began her SAICA training contract at HL Inc.
She qualified as a Chartered Accountant (SA) in 2019 and was promoted to partner in 2020.
Liezel plays a key role in managing audit engagements and is extensively involved in the tax and accounting departments, ensuring the delivery of accurate, compliant, and client-centric financial services.
Her legal background adds valuable insight to the firm’s regulatory and governance framework, enhancing the quality and integrity of its assurance and advisory offerings.
Liezel is known for her meticulous attention to detail, strong analytical skills, and a client-focused approach to leadership and service delivery.
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Bernard Herbert CA(SA)
Director | HL Technical Solutions
Bernard is the founder of the HL group. He completed his SAICA training contract with EY, whereby he gained extensive experience in auditing and tax, then qualified as a Chartered Accountant in 1997.
Thereafter, he joined Coca-Cola Bottling in Mpumalanga before embarking on his very successful journey with HL.
Bernard has a passion for consulting and providing innovative solution to complex problems.
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Alessandra Cecchin CA(SA)
Director | Herbert & Liebisch Incorporated
Alessandra Cecchin is a qualified Chartered Accountant (SA) and a Director at Herbert & Liebisch Incorporated, having joined the firm in 2020 and been promoted to partner in 2024.
She began her professional journey at Boake Incorporated, where she completed her articles in 2008 and was subsequently promoted to Audit Manager. She then joined Grant Thornton as an Audit Manager, where she managed a diverse portfolio of listed clients, gaining valuable experience in the regulatory and operational complexities of large-scale audits.
In 2017, Alessandra joined TGS South Africa Inc. as an Audit Manager and was appointed as a Director in 2018. She brought her extensive industry knowledge to HL Inc. in 2020, where she now leads assurance engagements across a broad range of sectors, from medium-sized businesses to listed entities.
Alessandra is passionate about professional development and training. She plays an instrumental role in developing HL Inc.’s training program for SAICA trainees and brings additional value through her background in lecturing and mentorship.
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Carmen Arce
Head of Compliance | HL Compliance Solutions
Carmen Arce joined Herbert and Liebisch Incorporated in March 2016 as an article clerk, where she quickly developed a keen interest in the governance and regulatory side of business operations.
As she gained exposure across various departments, her passion for company secretarial and compliance services became clear — ultimately guiding her to lead the establishment and growth of HL Compliance Solutions.
Carmen is known for her meticulous attention to detail, efficient workflow, and unwavering commitment to client service excellence. Under her leadership, HL Compliance Solutions continues to support a growing portfolio of companies, trusts, and other entities in maintaining accurate statutory records and full compliance with South African regulatory requirements.
Gallery
Our firm is associated with The Core Group, an association of independent professionals.
We are independent but practice in association with one another, utilising The Core Service Companies to empower us to render a wide variety of specialised services to local clients.
Although all are associated under The Core Group identity, we remain independent and in control of our own firm regarding ownership and management.
Being Core Associated, we have access to:
128
Branches nationwide
402
Specialists in all areas
2064
Employees securing capacity
33965
Loyal clients
the future - now
Other Affiliates
Your gateway to excellence in professional advisory services.
Driven by knowledge.
Backed by experience.
Power in partnership, strength in unity.
Committed to quality, governed by integrity.
Our Values
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We are leaders in both our industry and our local communities.
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We operate with a sense of urgency and discipline.
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We do the right thing all of the time.
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We are responsible for our impact on the environment.
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We are the owners of our actions and decisions.
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We share our views and ideas openly.
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We are passionate about delivering an exceptional stakeholder experience.
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We are team players in everything we do.
There is a critical need for alignment between personal and organisational values, as mistakes can occur when misalignment exists.
Our Vision
Our VISION defines the way our organisation will look in the FUTURE.
The FUTURE - To be seen and experienced as Globally Trusted Professionals.
Global
Inspires us to grow/expand.
Trusted
Inspires us to build trusting relationships with all our stakeholders based on honesty, efficiency, accountability, and mutual respect.
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Stakeholders
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All entities that can affect or be affected by the organisation's actions, objectives and policies.
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They are our creditors, member firm directors, service company directors, employees, government (and its agencies), owners (shareholders), suppliers, unions, and the community from which the business draws its resources.
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Professional
Inspires all of us to deliver a quality service/product in a manner as defined by our stakeholders.
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It does not refer to professional bodies or professional career types. It relates to HOW we interact with our stakeholders.
Vision is a long-term view describing the goals of the organisation.
Our vision statement helps to drive decisions and goals in our company.
Our Mission
Our MISSION defines our purpose and why we exist.
We CREATE diverse solutions that increase our stakeholders' profits, business value, and personal wealth.
We do this through a single, CORE relationship – NOW.
Create
We develop services through a continuous process, leaving something behind, and are accountable for what we create.
Divers
Many, various, unlimited.
Solutions
Plural, services, answers, actions, products.
Stakeholders
Everybody is affected by our business operations. (suppliers, clients, staff, SARS, the community, etc.)
Single
One.
CORE
Reiterate the brand name, central, nucleus, pivot point.
Relationship
The emotional link between two or more parties.
Our mission statement provides the details of what is done and answers the question:
“How do we do what we do?”.
Our Workplace Behaviour
Working with me (or any of my colleagues) as a firm representative, you can expect the following:
Honesty:
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I do not lie.
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I share my views and ideas without the fear of prejudice and without disrespecting the opinions and rights of others.
Efficiency:
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I stick to deadlines.
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I have a clean and neat desk.
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I return a stakeholder’s call/email/SMS within 24 hours.
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I complete tasks that are allocated to me.
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I prepare properly for formal interactions with stakeholders.
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I proactively follow up on outstanding tasks and assignments.
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I update my skills and knowledge to remain not only relevant but abreast.
Mutual respect for all stakeholders
At the office:
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I am on time.
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I park in my allocated parking space.
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I greet my colleagues.
In meetings:
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I allow others the freedom to express themselves without interrupting them.
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I focus on the agenda at hand and do not communicate with external parties.
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I do not do any other work that is outside the scope of the meeting.
In general:
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I do not use gestures, language, or crude and disrespectful comments.
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I conserve firm and natural resources and limit wastage.
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I dress in a manner that is equal to what is professionally expected by my stakeholders.
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I use proper language when communicating with my stakeholders.
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I use a tone of voice that is acceptable to all my stakeholders.
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I empower and guide. I do not reprimand and belittle stakeholders in public or behind closed doors.
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I do not use intimidating behaviour, like slamming doors and throwing objects.
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I trust my stakeholders. I do not excessively and unreasonably monitor their responsibilities.
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I address a conflict situation with the party concerned in a professional manner that is equal to those above before approaching a third party.
Accountability Statement
I am accountable for all my actions. I will take corrective measures before the deadline if I cannot deliver on my commitment to the Workplace Behaviour Statement.
I will communicate this to the relevant stakeholders within a timeframe that is acceptable to them.
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